Google Analytics 4 is a powerful marketing tool for insights that will help you make better marketing decisions. Here’s what you need to know about GA4.
Get to Know Google Analytics 4: A Complete Guide Read More »
Google Analytics announced that Universal Analytics will begin sunsetting next year. Find out why and how to update to GA4.
Why Google Analytics is Going Away and How to Update to GA4 Read More »
You’re trying to figure out analytics to better understand your site traffic because you need to know if your marketing efforts are working. As you dig in, it’s not always clear which numbers matter and it’s very confusing when numbers don’t match up. For example, Rank Math is a popular SEO plugin. Rank Math Analytics
Aside from being a fun, engaging element to your SEO report, an interactive Google map can be used to help increase the ROAS of paid ads. In this Data Studio tutorial you will learn how to add a Google map and drill down from a regional to city view, add organic search KPIs as optional
When analyzing the results of an SEO campaign it is important to separate short-tail and long-tail keywords to truly understand where the opportunity for optimization lies. Short tail keywords are very generic and usually consist of one to two words. Long tail keywords, depending on your brand, can use upwards to five words. You may
Short Tail and Long Tail Keywords in Data Studio Read More »
When analyzing the results of an SEO campaign, it is important to separate keywords by average position to truly understand where the opportunity for optimization lies. In this Data Studio tutorial learn how to create a table, filter your data by the average position, and filter your data by page. Simple adjustments to tailor your
Your company will naturally feel and see the results of a well-designed SEO campaign through the increase in leads and social chatter. Being able to quantify that feeling into visually compelling data instills trust and allows for greater flexibility with future campaigns. Here’s how to measure SEO success with Google Data Studio. Define Success There
When analyzing the results of an SEO campaign, it is important to separate branded and generic (non-branded) keywords to truly understand performance and where the opportunity for optimization lies. By visualizing this data, you can improve your SEO marketing methods and balance them to capture the greatest number of customers. In this step-by-step tutorial for
To make the most of your marketing efforts, it’s important to understand your customers’ behavior when and how they disengage with your product or service. In this step-by-step tutorial you will learn a reliable way to identify when customers step away from your company and the best times to reach out for maximum re-engagement. Kayle
How to Recapture Lost Customers using Cohort Analysis Report Read More »
Data Studio is a powerful, user-friendly Google tool that allows you to build custom digital marketing reports with ease. Get a reliable and easy-to-read snapshot of indexed pages on Google and indexed keywords on Google over time. View useful information about how well your marketing efforts are performing and discover areas where improvements can be
