Analytics & Reporting
Website data, ad data, social media data, sales calls…your clients are telling you how to build your most profitable marketing campaigns.
"Identifying your most valuable customers enables you to fine-tune your marketing efforts to increase profitability."
Make sure your Google Analytics, Tag Manager, Search Console, and SEO tool – like Ahrefs is set up the right way the first time.
Google Analytics is not retroactive. Just as you can’t catch fish without casting your net, GA can’t collect data without being installed. So the sooner you get things set up properly, the better.
Whether you’re a site owner or a website designer, having a data whiz in your corner makes the setup process a whole lot easier.
Google Analytics provides insights into marketing strategies driving the most people, sales, or leads.
Cutting corners on analytics is choosing to make really expensive marketing decisions blindfolded.
User-friendly marketing reports translate a rabbit hole of data into actionable business decisions.
Ready-to-go Looker Studio templates for eCommerce, search engine optimization, and Ads.
Set the stage for making data-driven decisions by understanding what you are trying to do and how you will accomplish it.
Creating a data measurement strategy helps you design and implement tracking on your website. Allowing you to structure your analytics to report directly on what affects your business objectives.
Make your data meaningful by defining powerful goals and turning those goals into a plan of action.
Empower your team by creating a data-driven culture with Analytics.
With everything correctly set up, you’re probably wondering how to use this thing.
This question is difficult to answer because there’s no single way to use Google Analytics. It can tell you hundreds of things about your website, so how you use it will depend on the information you need.
The advantage of learning how to use Google Analytics is that you can answer marketing questions with real data.
At first glance, it may feel like learning Klingon, but a basic report setup is all you need to get started.
Investing in proper setup and an actionable dashboard will pay for itself time and time again.
