Google Analytics 4 is a powerful marketing tool for insights that will help you make better marketing decisions. Here’s what you need to know about GA4.
Get to Know Google Analytics 4: A Complete Guide Read More »
Google Analytics announced that Universal Analytics will begin sunsetting next year. Find out why and how to update to GA4.
Why Google Analytics is Going Away and How to Update to GA4 Read More »
Using reverse engineering, an International education organization in Shanghai was able to rise to the first position in Google’s carousel growing its brand visibility by 80% YoY. Background An inbound marketing team was frustrated that despite following best practices their client’s were not included in Google’s carousel. The carousel is a feature that appears at
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2020 was a year unlike any other in ecommerce—the global coronavirus pandemic changing so many aspects of business. One of which being consumer behavior. An outdoor recreation equipment company had been doing exceptionally well with organic traffic at the beginning of the pandemic – until heavy hitter brands encroached in their niche. Visibility and sales
eCom Google Ads Case Study: How to Generate $65K with $3K Ad Spend Read More »
You’re trying to figure out analytics to better understand your site traffic because you need to know if your marketing efforts are working. As you dig in, it’s not always clear which numbers matter and it’s very confusing when numbers don’t match up. For example, Rank Math is a popular SEO plugin. Rank Math Analytics
Aside from being a fun, engaging element to your SEO report, an interactive Google map can be used to help increase the ROAS of paid ads. In this Data Studio tutorial you will learn how to add a Google map and drill down from a regional to city view, add organic search KPIs as optional
When analyzing the results of an SEO campaign it is important to separate short-tail and long-tail keywords to truly understand where the opportunity for optimization lies. Short tail keywords are very generic and usually consist of one to two words. Long tail keywords, depending on your brand, can use upwards to five words. You may
Short Tail and Long Tail Keywords in Data Studio Read More »
When analyzing the results of an SEO campaign, it is important to separate keywords by average position to truly understand where the opportunity for optimization lies. In this Data Studio tutorial learn how to create a table, filter your data by the average position, and filter your data by page. Simple adjustments to tailor your
Your company will naturally feel and see the results of a well-designed SEO campaign through the increase in leads and social chatter. Being able to quantify that feeling into visually compelling data instills trust and allows for greater flexibility with future campaigns. Here’s how to measure SEO success with Google Data Studio. Define Success There
When analyzing the results of an SEO campaign, it is important to separate branded and generic (non-branded) keywords to truly understand performance and where the opportunity for optimization lies. By visualizing this data, you can improve your SEO marketing methods and balance them to capture the greatest number of customers. In this step-by-step tutorial for
