Marketing analytics
can be confusing.
Sometimes, it can feel a lot like falling down a rabbit hole.
Search marketing does not end when a browser window closes.
The buyer’s journey spans every part of their experience with your brand; from search results to advertisements, emails and podcasts.
Data analytics helps to understand what channels to use, when to use them, and who to target.
Having a deep understanding of multi-channel analytics means a cohesive brand message across all mediums.
Communicating effectively across channels will ensure ROI is optimized.
