SEO Strategies

B2B Services SEO Case Study

B2B Services Company Achieves 155% Increase in Leads in One Year.  Combining audience analysis with reverse engineering, a 7-figure affiliate management agency was able to double their organic new users in one year and increase high-quality leads by 155%. BACKGROUND During 2015 – 2016 an American B2B services company was making 2.3M annually. In the years to …

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Mega Millennials: Rebuilding Brand Loyalty and Authenticity

For the majority of the last decade, millennials lagged behind previous generations.  Plagued by student loan debt, stagnant wages and poor job prospects in the wake of the 2008 Great Recession. As this generation takes its place at the center of the U.S. economy, it is critical that advertisers and business owners understand why millennials …

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Content Strategy using Conversion Probability Cohorts

Content strategies should not start with search volume metrics or competitor research. Ugly truth, SEO professionals know that search volume metrics are not accurate. Yep, pretty crazy right?  Have you ever looked at a day-by-day chart of a keyword’s position?  Many factors come into play, including organic impression share. Popular search volume tools, used by …

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Current State of SEO

Review of 2019 Updates Last year, Google performed 3,200 changes to their system, including features and regular updates meant to keep the results relevant.  “Our search algorithms are complex math equations that rely on hundreds of variables, and last year alone, we made more than 3,200 changes to our search systems. Some of these were visible launches …

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