Google Analytics 4 is a powerful marketing tool for insights that will help you make better marketing decisions. Here’s what you need to know about GA4.
Get to Know Google Analytics 4: A Complete Guide Read More »
Google Analytics announced that Universal Analytics will begin sunsetting next year. Find out why and how to update to GA4.
Why Google Analytics is Going Away and How to Update to GA4 Read More »
You’re trying to figure out analytics to better understand your site traffic because you need to know if your marketing efforts are working. As you dig in, it’s not always clear which numbers matter and it’s very confusing when numbers don’t match up. For example, Rank Math is a popular SEO plugin. Rank Math Analytics
To make the most of your marketing efforts, it’s important to understand your customers’ behavior when and how they disengage with your product or service. In this step-by-step tutorial you will learn a reliable way to identify when customers step away from your company and the best times to reach out for maximum re-engagement. Kayle
How to Recapture Lost Customers using Cohort Analysis Report Read More »
Data Studio is a powerful, user-friendly Google tool that allows you to build custom digital marketing reports with ease. Get a reliable and easy-to-read snapshot of indexed pages on Google and indexed keywords on Google over time. View useful information about how well your marketing efforts are performing and discover areas where improvements can be
In this SEO Data Studio Report Tutorial, Part Two, learn the best way to create organic search KPIs scorecards with SEO strategist Kayle Larkin. Get a quick review of adding site impressions Search Console data sources to Data Studio then add scorecards, edit scorecards styles, and add comparison date ranges and a date range control
Once you’ve set up your Google Ads Campaign, it’s important to follow up and see how well it performs. In this tutorial, analytics expert Kayle Larkin guides you step by step how to view your ad campaign behavior flow on the Google Analytics dashboard and explore the ways your ad campaigns measure up against each
Digital marketers are saying that GA4 is broken or otherwise not working because no user data is being recorded. This article will cover how to test your GA4 implementation, how to fix an invalid or missing account id error and how to connect GA4. Skip ahead to the GA4 error video and learn in under
