Author name: Kayle Larkin

Content Strategy using Conversion Probability Cohorts

Content strategies should not start with search volume metrics or competitor research. Ugly truth, SEO professionals know that search volume metrics are not accurate. Yep, pretty crazy right?  Have you ever looked at a day-by-day chart of a keyword’s position?  Many factors come into play, including organic impression share. Popular search volume tools, used by […]

Content Strategy using Conversion Probability Cohorts Read More »

Outsourcing SEO Manager

Outsourcing your SEO manager is the insider secret to scaling SaaS customer acquisition and e-commerce revenue.   Partnering with an entire team of expert search marketing professionals allows for rapid scale. By reducing company overhead, cost per acquisition and increases the time devoted to organic channels. Who Needs to Outsource? If any of the following rings

Outsourcing SEO Manager Read More »

Keyword Planner Not for Organic Keyword Research

Keyword Planner is not intended to tell us organic search volume. “Keyword Planner is a tool that provides keyword ideas and traffic estimates to help you build a Search Network campaign.” “Keyword Planner.” Google Ads Help, https://support.google.com/google-ads/answer/3114286?hl=en. Accessed 10 January 2020. Many search marketers mistakenly think Keyword Planner data is “good enough.” But when you

Keyword Planner Not for Organic Keyword Research Read More »

Organic Keyword Research

Search marketers rely heavily on Google Keyword Planner for keyword research. By using Keyword Planner directly or by using a keyword research tool that uses Keyword Planner data. Many do not realize that Keyword Planner was never intended to be used for organic keyword research. Keyword planner search volume and related keywords do not always match

Organic Keyword Research Read More »

Current State of SEO

Review of 2019 Updates Last year, Google performed 3,200 changes to their system, including features and regular updates meant to keep the results relevant.  “Our search algorithms are complex math equations that rely on hundreds of variables, and last year alone, we made more than 3,200 changes to our search systems. Some of these were visible launches

Current State of SEO Read More »

2020 SEO Analysis

Industry Buzzwords: what you will hear everyone talking about. Artificial Intelligence Machine Learning NLP BERT SEO professionals have been talking about artificial intelligence and its impact on the internet for years. This is not something to be worried about, it is something to embrace. Search engine optimization is becoming less about “tricking” search engines and more about

2020 SEO Analysis Read More »

Press Inquiries

Careers

GA4 Services