Once you’ve set up your Google Ads Campaign, it’s important to follow up and see how well it performs. In this tutorial, analytics expert Kayle Larkin guides you step by step how to view your ad campaign behavior flow on the Google Analytics dashboard and explore the ways your ad campaigns measure up against each […]
Digital marketers are saying that GA4 is broken or otherwise not working because no user data is being recorded. This article will cover how to test your GA4 implementation, how to fix an invalid or missing account id error and how to connect GA4. Skip ahead to the GA4 error video and learn in under
Marketing managers often do not hit their target ROIs because their focus lies elsewhere. Generally speaking, it is because they are stuck optimizing for vanity metrics: keyword rank, impressions, click through rate, cost per lead. Hard truth, these metrics don’t really matter. A #1 position or 100% click through rate does not really matter. What matters is your return on
In a Google Webmaster Hangout John Mueller answered a question regarding best site architecture. For those who may not know, John Mueller is a webmaster trends analyst / developer advocate at Google, connecting the internal search engineering teams with the “real” world outside of Google. You can find him on Twitter, YouTube and Reddit reaching
Best Site Architecture for Search Engine Optimization Read More »
Content strategies should not start with search volume metrics or competitor research. Ugly truth, SEO professionals know that search volume metrics are not accurate. Yep, pretty crazy right? Have you ever looked at a day-by-day chart of a keyword’s position? Many factors come into play, including organic impression share. Popular search volume tools, used by
Content Strategy using Conversion Probability Cohorts Read More »
This is a Google Tag Manager option for tracking form submissions that redirect users to a catchall thank you page, where the URL does not change. To track form submissions with a unique thank you page URL, use Google Analytics goal tracking by destination. The following steps will push a FormSubmit Trigger in Google Tag
