A B2B client came to me with the problem that lead generation had slowed over the past two years. They were lead to believe this was because they are writing content for their peers, not their clients. They dedicated a lot of time and effort into market research to determine who their clients are and […]
Job Description Join a growing white label seo company, with a global presence. Larkin SEO is expanding and we have an opening for an Entry Level search marketing team member. This is a great opportunity to learn new skills, gain valuable experience in real world marketing campaigns ranging from data analytics, to lead gen, to
You have sunk a lot of hours into seeking to understand (and forecast) how your audience searches for information online and how they use that to make buying decisions. After you have finished researching keywords, what do you do with all of your hard work? The next step is to optimize your main navigation pages and build content (utilize
SEO is important. You know you should be focusing at least some of your attention on optimizing for search engines. But – it’s complex, time consuming, and requires patience to see results. For a professional digital marketing agency (inbound marketing, affiliate marketing or paid search) your most valuable resource is time. To add more of
Google Search Engine Result Pages (SERPs) have changed a lot over the years. Features like mobile, news, images, videos and the Knowledge Graph card have impacted the display, sorting and order of SERPs, dramatically impacting organic search. Early 2016, Google decided that paid search ads will no longer appear on the right-hand side of search
