Outsourcing SEO

SEO is important. You know you should be focusing at least some of your attention on optimizing for search engines but it’s complex, time consuming, and requires patience to see results.

For a professional digital marketing agency (inbound marketing, affiliate marketing or paid search) your most valuable resource is time. 

To add more of this valuable resource, you need more people. 

More account strategists, creatives and project managers means you are spending more time hiring and training new employees.  

More people means more overhead. It goes on and on …

Digital marketing agencies become bloated, rather than more efficient, which is why growth is so difficult to achieve.

Outsourcing has become a major trend in digital marketing over the past decade because of scalability. 

Outsourcing SEO is the practice of having search engine optimization services (keyword research, on-page optimization, off-page optimization) done outside your company instead of handling search optimization in-house.

Partnering with a white label SEO company allows you with more time and resources to scale your business and opens a point of contact to a large team of SEO professionals.

Your extended networking of search engine optimization professionals is one of several benefits of outsourcing SEO.

Benefits of outsourcing SEO:

Expert knowledge

SEO companies are often composed of a team that works together, day in and day out. They often communicate fresh ideas and successful strategies back and forth. Your campaign and business will definitely benefit from the collective experiences and knowledge of the group.

No hiring and on boarding costs

SEO isn’t a one-and-done type of thing. It requires maintenance, consistent content creation, and patience to see long-term results. 

You could hire someone to manage your SEO division. According to Glassdoor, an SEO Manager in the U.S. is somewhere around $60,000 per yea. And that doesn’t include the time and money it requires to find and onboard that new employee.

Consider how costly keeping SEO in-house will be in the long run. Can your team afford to siphon time away from other goals and responsibilities?

When you partner with a white label SEO company, you only pay for services rendered. This gives you more control over expenses, which can drastically reduce your marketing costs.

Consistent SEO management

An advantage of partnering with an SEO company is that you are working with a company and not just one person.

In-house SEO teams tend to have only a few members. This means that if one leaves, a large burden falls on the remaining employees.

This kind of stressful atmosphere can create a snowball effect as more people leave for better working conditions.

Partnering with a white label SEO company means you will not feel a single absence as keenly. 

Established Processes

If you try to create an in-house SEO team, you have to tackle the difficulties of infrastructure.

White label SEO companies have established processes that they are constantly testing and refining.

That way if you have a question about an upcoming campaign or site migration, your SEO partner will have a template to help make it as smooth as possible.

Comprehensive Reports

Can you tell if a campaign is effective?

Understanding your campaign’s effectiveness is essential to properly allocating resources and client retention. You are essentially throwing money away if a strategy is not increasing key metrics. 

The best white label SEO companies have comprehensive reporting, are able to explain concepts in an easy to understand manner, and problem-solve when the reports are in the red.


At the end of the day, outsourcing SEO allows you with more time and resources to scale your business.

Find out why agencies choose Larkin SEO by completing the form below or calling (509) 768-4667.