Keyword Research

Mega Millennials: Rebuilding Brand Loyalty and Authenticity

For the majority of the last decade, millennials lagged behind previous generations.  Plagued by student loan debt, stagnant wages and poor job prospects in the wake of the 2008 Great Recession. As this generation takes its place at the center of the U.S. economy, it is critical that advertisers and business owners understand why millennials […]

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Keyword Planner Not for Organic Keyword Research

Keyword Planner is not intended to tell us organic search volume. “Keyword Planner is a tool that provides keyword ideas and traffic estimates to help you build a Search Network campaign.” “Keyword Planner.” Google Ads Help, https://support.google.com/google-ads/answer/3114286?hl=en. Accessed 10 January 2020. Many search marketers mistakenly think Keyword Planner data is “good enough.” But when you

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Organic Keyword Research

Search marketers rely heavily on Google Keyword Planner for keyword research. By using Keyword Planner directly or by using a keyword research tool that uses Keyword Planner data. Many do not realize that Keyword Planner was never intended to be used for organic keyword research. Keyword planner search volume and related keywords do not always match

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