For the majority of the last decade, millennials lagged behind previous generations. Plagued by student loan debt, stagnant wages and poor job prospects in the wake of the 2008 Great Recession. As this generation takes its place at the center of the U.S. economy, it is critical that advertisers and business owners understand why millennials […]
Mega Millennials: Rebuilding Brand Loyalty and Authenticity Read More »
Most search marketers rely on Google AdWords data. Either in Keyword Planner or by using a keyword research tool that uses Keyword Planner data. Is it really the best source we’ve got? What many do not realize is that Keyword Planner is not intended to be used for organic keyword research. The search volume numbers and
Using Keyword Planner for Organic Keyword Research? Read More »
Keyword Planner is not intended to tell us organic search volume. “Keyword Planner is a tool that provides keyword ideas and traffic estimates to help you build a Search Network campaign.” “Keyword Planner.” Google Ads Help, https://support.google.com/google-ads/answer/3114286?hl=en. Accessed 10 January 2020. Many search marketers mistakenly think Keyword Planner data is “good enough.” But when you
Keyword Planner Not for Organic Keyword Research Read More »
Search marketers rely heavily on Google Keyword Planner for keyword research. By using Keyword Planner directly or by using a keyword research tool that uses Keyword Planner data. Many do not realize that Keyword Planner was never intended to be used for organic keyword research. Keyword planner search volume and related keywords do not always match
You have sunk a lot of hours into seeking to understand (and forecast) how your audience searches for information online and how they use that to make buying decisions. After you have finished researching keywords, what do you do with all of your hard work? The next step is to optimize your main navigation pages and build content (utilize
