Case Study

Using reverse engineering, an International education organization in Shanghai was able to rise to the first position in Google’s carousel growing its brand visibility by 80% YoY. Background An inbound marketing team was frustrated that despite following best practices their client’s were not included in Google’s carousel. The carousel is a feature that appears at […]

2020 was a year unlike any other in ecommerce—the global coronavirus pandemic changing so many aspects of business. One of which being consumer behavior.   An outdoor recreation equipment company had been doing exceptionally well with organic traffic at the beginning of the pandemic – until heavy hitter brands encroached in their niche.  Visibility and sales