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GA4 Isn’t Broken – Your Implementation Is.

Digital marketers are saying that GA4 is broken or otherwise not working because no user data is being recorded. This article will cover how to test your GA4 implementation, how to fix an invalid or missing account id error and how to connect GA4. Or, skip ahead to the GA4 error video and learn in […]

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How to Know Ads Are Using the Best Call-to-Action?

Ensure call-to-actions in your Ads are relevant to what users are searching currently by tracking the page traffic to top “money pages” – aka the page that makes you money. Looking at all page traffic (not just landing page traffic) will show you the patterns in what action people are looking to complete on your […]

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Google Site Kit WordPress Plugin Preview

There are 2,340 Google Analytics plugins available for WordPress. It is surprising that it has taken so long for Google to release their own WordPress SEO plugin.  Site Kit by Google opened to beta testers in June of 2019. It is a free, open-source plugin providing valuable data analytics for WordPress site owners.