When analyzing the results of an SEO campaign, it is important to separate keywords by average position to truly understand where the opportunity for optimization lies. In this Data Studio tutorial learn how to create a table, filter your data by the average position, and filter your data by page. Simple adjustments to tailor your […]
When analyzing the results of an SEO campaign it is important to separate short-tail and long-tail keywords to truly understand where the opportunity for optimization lies. Short tail keywords are very generic and usually consist of one to two words. Long tail keywords, depending on your brand, can use upwards to five words. You may […]
Aside from being a fun, engaging element to your SEO report, an interactive Google map can be used to help increase the ROAS of paid ads. In this Data Studio tutorial you will learn how to add a Google map and drill down from a regional to city view, add organic search KPIs as optional […]
When analyzing the results of an SEO campaign, it is important to separate branded and generic (non-branded) keywords to truly understand performance and where the opportunity for optimization lies. By visualizing this data, you can improve your SEO marketing methods and balance them to capture the greatest number of customers. In this step-by-step tutorial for […]
B2B Services Company Achieves 155% Increase in Leads in One Year. Combining audience analysis with reverse engineering, a 7-figure affiliate management agency was able to double their organic new users in one year and increase high-quality leads by 155%. BACKGROUND During 2015 – 2016 an American B2B services company was making 2.3M annually. In the […]
In this SEO Data Studio Report Tutorial, Part Two, learn the best way to create organic search KPIs scorecards with SEO strategist Kayle Larkin. Get a quick review of adding site impressions Search Console data sources to Data Studio then add scorecards, edit scorecards styles, and add comparison date ranges and a date range control […]
Data Studio is a powerful, user-friendly Google tool that allows you to build custom digital marketing reports with ease. Get a reliable and easy-to-read snapshot of indexed pages on Google and indexed keywords on Google over time. View useful information about how well your marketing efforts are performing and discover areas where improvements can be […]
To make the most of your marketing efforts, it’s important to understand your customers’ behavior when and how they disengage with your product or service. In this step-by-step tutorial you will learn a reliable way to identify when customers step away from your company and the best times to reach out for maximum re-engagement. Kayle […]
For the majority of the last decade, millennials lagged behind previous generations. Plagued by student loan debt, stagnant wages and poor job prospects in the wake of the 2008 Great Recession. As this generation takes its place at the center of the U.S. economy, it is critical that advertisers and business owners understand why millennials […]
Once you’ve set up your Google Ads Campaign, it’s important to follow up and see how well it performs. In this tutorial, analytics expert Kayle Larkin guides you step by step how to view your ad campaign behavior flow on the Google Analytics dashboard and explore the ways your ad campaigns measure up against each […]