When analyzing the results of an SEO campaign, it is important to separate branded and generic (non-branded) keywords to truly understand performance and where the opportunity for optimization lies. By visualizing this data, you can improve your SEO marketing methods and balance them to capture the greatest number of customers. In this step-by-step tutorial for […]
B2B Services Company Achieves 155% Increase in Leads in One Year. Combining audience analysis with reverse engineering, a 7-figure affiliate management agency was able to double their organic new users in one year and increase high-quality leads by 155%. BACKGROUND During 2015 – 2016 an American B2B services company was making 2.3M annually. In the […]
In this SEO Data Studio Report Tutorial, Part Two, learn the best way to create organic search KPIs scorecards with SEO strategist Kayle Larkin. Get a quick review of adding site impressions Search Console data sources to Data Studio then add scorecards, edit scorecards styles, and add comparison date ranges and a date range control […]
Data Studio is a powerful, user-friendly Google tool that allows you to build custom digital marketing reports with ease. Get a reliable and easy-to-read snapshot of indexed pages on Google and indexed keywords on Google over time. View useful information about how well your marketing efforts are performing and discover areas where improvements can be […]
To make the most of your marketing efforts, it’s important to understand your customers’ behavior when and how they disengage with your product or service. In this step-by-step tutorial you will learn a reliable way to identify when customers step away from your company and the best times to reach out for maximum re-engagement. Kayle […]
For the majority of the last decade, millennials lagged behind previous generations. Plagued by student loan debt, stagnant wages and poor job prospects in the wake of the 2008 Great Recession. As this generation takes its place at the center of the U.S. economy, it is critical that advertisers and business owners understand why millennials […]
Once you’ve set up your Google Ads Campaign, it’s important to follow up and see how well it performs. In this tutorial, analytics expert Kayle Larkin guides you step by step how to view your ad campaign behavior flow on the Google Analytics dashboard and explore the ways your ad campaigns measure up against each […]
A simple data studio dashboard will organize your Google Ads Campaigns by ROAS. This article will cover how to use Data Studio to create drop-down filters, control fields and data source settings to optimize your strategy and ad campaigns. Or, skip ahead to the Keywords by ROAS video and learn in under 2 minutes. How […]
Digital marketers are saying that GA4 is broken or otherwise not working because no user data is being recorded. This article will cover how to test your GA4 implementation, how to fix an invalid or missing account id error and how to connect GA4. Skip ahead to the GA4 error video and learn in under […]
Marketing managers often do not hit their target ROIs because their focus lies elsewhere. Generally speaking, it is because they are stuck optimizing for vanity metrics: keyword rank, impressions, click through rate, cost per lead. Hard truth, these metrics don’t really matter. A #1 position or 100% click through rate does not really matter. What […]