Search marketers rely heavily on Google Keyword Planner for keyword research.
Keyword Planner is not intended to tell us organic search volume.
Most search marketers rely on Google AdWords data. Either in Keyword Planner or by using a keyword research tool that uses Keyword Planner data. Is it really the best source we’ve got?
Industry Buzzwords: what you will hear everyone talking about. Artificial Intelligence Machine Learning NLP BERT SEO professionals have been talking about artificial intelligence and its impact on the internet for years. This is not something to be worried about, it is something to embrace. Search engine optimization is becoming less about “tricking” search engines and more […]
Review of 2019 Updates Last year, Google performed 3,200 changes to their system, including features and regular updates meant to keep the results relevant. “Our search algorithms are complex math equations that rely on hundreds of variables, and last year alone, we made more than 3,200 changes to our search systems. Some of these were […]
A B2B client came to me with the problem that lead generation had slowed over the past two years. They were lead to believe this was because they are writing content for their peers, not their clients. They dedicated a lot of time and effort into market research to determine who their clients are and […]
Job Description Join a growing white label seo company, with a global presence. Larkin SEO is expanding and we have an opening for an Entry Level search marketing team member.
You have sunk a lot of hours into seeking to understand (and forecast) how your audience searches for information online and how they use that to make buying decisions. After you have finished researching keywords, what do you do with all of your hard work? The next step is to optimize your main navigation pages […]
Ensure call-to-actions in your Ads are relevant to what users are searching currently by tracking the page traffic to top “money pages” – aka the page that makes you money. Looking at all page traffic (not just landing page traffic) will show you the patterns in what action people are looking to complete on your […]
There are 2,340 Google Analytics plugins available for WordPress. It is surprising that it has taken so long for Google to release their own WordPress SEO plugin. Site Kit by Google opened to beta testers in June of 2019. It is a free, open-source plugin providing valuable data analytics for WordPress site owners.