Content Strategy
Respond to your audience’s natural online behaviors and trends to find the most cost effective route.
- Learn what they need to hear and from what sources.
- Reverse engineer your best leads.
- Minimize the time to conversion
"By positioning your brand to answer your audience's questions before they know what they're looking for, you become the authority."
Content Marketing Services
Audience Analysis
What do your best customers need to hear from you?
Mine with your sales department and support department, and browsing social media groups to retrieve common questions and features of interest.
Answer the questions:
What were the “deal closers?”
What were the “deal breakers?”
Content Strategy Development
Create demand! Leverage the content you already have and fill in the gaps.
Keyword Research
Understand which keywords assist in conversion: sales or new prospects.
Organic Search Optimization
Establish SEO processes within your organization.
You don’t need to optimize from a giant spreadsheet or checklist or to hit a score.
Start with optimizing your most profitable pages and interweaving best practices into your page development/creative processes.
SEM Process
Research Phase
SEO Analytics: Ensure we have the right data to make the best decisions. Find the Golden Touch Points. Learn what we need to say where.
Define Channels
What is possible right now?
What is a long term strategy?
Build Campaign
Outline Money Page,
Outline Support Articles
Recommend Multi-Channel Support Campaigns
Measure
Track visibility progress, lead quality and pivot strategy as we learn more about audience behavior.