Facebook. Instagram. Pinterest.

Paid social media advertising is any kind of paid content on a social media network. Options run from a one-time promoted post to a full-scale campaign with major budgets attached. Each social network offers different options, which we’ll outline below.

Attract new website visitors, grow online sales, get the phones ringing and keep customers coming back. You set your own budget, so cost depends on what you are trying to accomplish with your advertising. Consult a paid social expert, call (312) 493-6840.

Before we dive into social media advertising options you have to pay attention to Mobile. More than 80 percent of social network users are accessing social media on a mobile device. Social media ads are primarily seen on mobile devices. Design your ads for the small screen, incorporating images that are easy to view on a pocket-sized device. Target mobile users with “geofencing” so they only see your advertisement when they are close enough to walk in your front door.


Facebook Advertising –

Facebook offers several different ad formats: photo ads, video ads, carousel, slideshow and canvas. Maximize the value of your ad spend by utilizing Facebook’s extensive targeting options, and choosing the best target audience.


Instagram Advertising –

Since Facebook owns Instagram, it’s not surprising that Instagram ad types mirror three of the Facebook ads types: photo, video, and carousel. Also like Facebook, the ads support a variety of marketing objectives.

Pinterest Advertising –

Ads on Pinterest are called Promoted Pins. They are essentially the same as regular Pins, except that you pay to promote them to a wider audience. There are three main types of campaigns: awareness, engagement and traffic.


Social Media Management –

Trouble keeping up with the daily posts? Let Larkin Media create a social media calendar for you and curate daily articles for your approval. We will schedule the posts so all you have to do is answer the phone and fill the orders.


Advertising on Social Media – The Bottom Line

Alongside inbound marketing tactics, search engine optimization, paid social media advertising can be very beneficial to your business and take your profits to the next level. If you’re not generating the company buzz you’d hoped to with social media, consult a paid social expert, call (312) 493-6840.