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B2B Lead Generation Case Study seo strategies

B2B Services SEO Case Study

B2B Services Company Achieves 155% Increase in Leads in One Year.  Combining audience analysis with reverse engineering, a 7-figure affiliate management agency was able to double their organic new users in one year and increase high-quality leads by 155%. BACKGROUND During 2015 – 2016 an American B2B services company was making 2.3M annually. In the […]

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Google Analytics Google Data Studio How To seo strategies

Organic Search KPIs in Data Studio

In this SEO Data Studio Report Tutorial, Part Two, learn the best way to create organic search KPIs scorecards with SEO strategist Kayle Larkin. Get a quick review of adding site impressions Search Console data sources to Data Studio then add scorecards, edit scorecards styles, and add comparison date ranges and a date range control […]

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content marketing keyword research seo strategies

Mega Millennials: Rebuilding Brand Loyalty and Authenticity

For the majority of the last decade, millennials lagged behind previous generations.  Plagued by student loan debt, stagnant wages and poor job prospects in the wake of the 2008 Great Recession. As this generation takes its place at the center of the U.S. economy, it is critical that advertisers and business owners understand why millennials […]

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content marketing How To seo strategies

How to Measure ROI of Content Marketing

Marketing managers often do not hit their target ROIs because their focus lies elsewhere. Generally speaking, it is because they are stuck optimizing for vanity metrics: keyword rank, impressions, click through rate, cost per lead. Hard truth, these metrics don’t really matter. A #1 position or 100% click through rate does not really matter. What […]

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content marketing How To seo strategies

Best Site Architecture for Search Engine Optimization

In a Google Webmaster Hangout John Mueller answered a question regarding best site architecture. For those who may not know, John Mueller is a webmaster trends analyst / developer advocate at Google, connecting the internal search engineering teams with the “real” world outside of Google.  You can find him on Twitter, YouTube and Reddit reaching […]

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content marketing How To seo strategies

Content Strategy using Conversion Probability Cohorts

Content strategies should not start with search volume metrics or competitor research. Ugly truth, SEO professionals know that search volume metrics are not accurate. Yep, pretty crazy right?  Have you ever looked at a day-by-day chart of a keyword’s position?  Many factors come into play, including organic impression share. Popular search volume tools, used by […]

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content marketing seo strategies

SEO Content Creation: Writing Blogs that Rank

Current search engine marketing strategies see an increased focus on quality content and an enhanced user experience.  Because organic search continues to be a leading source of traffic; a large part of providing user-friendly content means content that is easy to find. Creating a challenging task of how to satisfy what search engines need and […]

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How To seo strategies

Measure SEO Success with Google Data Studio

Your company will naturally feel and see the results of a well-designed SEO campaign through the increase in leads and social chatter. Being able to quantify that feeling into visually compelling data instills trust and allows for greater flexibility with future campaigns. Here’s how to measure SEO success with Google Data Studio. Define Success There […]

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seo strategies

2020 SEO Analysis

Industry Buzzwords: what you will hear everyone talking about. Artificial Intelligence Machine Learning NLP BERT SEO professionals have been talking about artificial intelligence and its impact on the internet for years. This is not something to be worried about, it is something to embrace. Search engine optimization is becoming less about “tricking” search engines and more […]

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seo strategies

Current State of SEO

Review of 2019 Updates Last year, Google performed 3,200 changes to their system, including features and regular updates meant to keep the results relevant.  “Our search algorithms are complex math equations that rely on hundreds of variables, and last year alone, we made more than 3,200 changes to our search systems. Some of these were […]