Marketing managers often do not hit their target ROIs because their focus lies elsewhere. Generally speaking, it is because they are stuck optimizing for vanity metrics: keyword rank, impressions, click through rate, cost per lead. Hard truth, these metrics don’t really matter. A #1 position or 100% click through rate does not really matter. What […]
In a Google Webmaster Hangout John Mueller answered a question regarding best site architecture. For those who may not know, John Mueller is a webmaster trends analyst / developer advocate at Google, connecting the internal search engineering teams with the “real” world outside of Google. You can find him on Twitter, YouTube and Reddit reaching […]
Content strategies should not start with search volume metrics or competitor research. Ugly truth, SEO professionals know that search volume metrics are not accurate. Yep, pretty crazy right? Have you ever looked at a day-by-day chart of a keyword’s position? Many factors come into play, including organic impression share. Popular search volume tools, used by […]
Current search engine marketing strategies see an increased focus on quality content and an enhanced user experience. Because organic search continues to be a leading source of traffic; a large part of providing user-friendly content means content that is easy to find. Creating a challenging task of how to satisfy what search engines need and […]
Your company will naturally feel and see the results of a well-designed SEO campaign through the increase in leads and social chatter. Being able to quantify that feeling into visually compelling data instills trust and allows for greater flexibility with future campaigns. Here’s how to measure SEO success with Google Data Studio. Define Success There […]
Industry Buzzwords: what you will hear everyone talking about. Artificial Intelligence Machine Learning NLP BERT SEO professionals have been talking about artificial intelligence and its impact on the internet for years. This is not something to be worried about, it is something to embrace. Search engine optimization is becoming less about “tricking” search engines and more […]
Review of 2019 Updates Last year, Google performed 3,200 changes to their system, including features and regular updates meant to keep the results relevant. “Our search algorithms are complex math equations that rely on hundreds of variables, and last year alone, we made more than 3,200 changes to our search systems. Some of these were […]
When it comes to creating inbound marketing content what are some SEO best practices?
Before you pay for an SEO course from a digital guru or coach claiming to have the secret to scaling your business to 6 figures – READ THIS – the SEO strategy professionals use.
Combining the technical aspects of search engine optimization with a user friendly website – THAT WOWS – is an unbeatable combination. I partner with web designers to deliver not just another website…but websites that attract the right people at the right time.