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B2B Lead Generation Hiring for SEO

How do we determine an Expert?

A B2B client came to me with the problem that lead generation had slowed over the past two years. They were lead to believe this was because they are writing content for their peers, not their clients. They dedicated a lot of time and effort into market research to determine who their clients are and […]

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Hiring for SEO

Entry Level Search Marketing Job: Larkin SEO

Job Description Join a growing white label seo company, with a global presence. Larkin SEO is expanding and we have an opening for an Entry Level search marketing team member. 

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keyword research

What to do with Keyword Research

You have sunk a lot of hours into seeking to understand (and forecast) how your audience searches for information online and how they use that to make buying decisions. After you have finished researching keywords, what do you do with all of your hard work? The next step is to optimize your main navigation pages […]

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Uncategorized

How to Know Ads Are Using the Best Call-to-Action?

Ensure call-to-actions in your Ads are relevant to what users are searching currently by tracking the page traffic to top “money pages” – aka the page that makes you money. Looking at all page traffic (not just landing page traffic) will show you the patterns in what action people are looking to complete on your […]

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Uncategorized

Google Site Kit WordPress Plugin Preview

There are 2,340 Google Analytics plugins available for WordPress. It is surprising that it has taken so long for Google to release their own WordPress SEO plugin.  Site Kit by Google opened to beta testers in June of 2019. It is a free, open-source plugin providing valuable data analytics for WordPress site owners.

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content marketing seo strategies

Google Featured Snippets: SEO Best Practices for Inbound Marketing

When it comes to creating inbound marketing content what are some SEO best practices?

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keyword research

Keyword Research for Search Optimization

What is keyword research? I prefer to think of keyword research, as audience research. It is the process of seeking to understand (and forecast) how your audience seeks out information online and how they use that to make buying decisions.

Categories
seo strategies

Simple SEO Strategy

Before you pay for an SEO course from a digital guru or coach claiming to have the secret to scaling your business to 6 figures – READ THIS – the SEO strategy professionals use.

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seo strategies

SEO Checklist for WordPress Designers

Combining the technical aspects of search engine optimization with a user friendly website – THAT WOWS – is an unbeatable combination. I partner with web designers to deliver not just another website…but websites that attract the right people at the right time.

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Hiring for SEO

How to Hire An SEO Expert

Finding a search engine optimization expert – one who will be in it in for the long haul – is not a quick and easy process. Having worked in the industry for over 10 years and built a successful white label seo company, I thought I would share my tried and true tips for hiring […]