Categories
keyword research

Using Keyword Planner for Organic Keyword Research?

Most search marketers rely on Google AdWords data. Either in Keyword Planner or by using a keyword research tool that uses Keyword Planner data. Is it really the best source we’ve got?

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seo strategies

2020 SEO Analysis

Industry Buzzwords: what you will hear everyone talking about. Artificial Intelligence Machine Learning NLP BERT SEO professionals have been talking about artificial intelligence and its impact on the internet for years. This is not something to be worried about, it is something to embrace. Search engine optimization is becoming less about “tricking” search engines and more […]

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seo strategies

Current State of SEO

Review of 2019 Updates Last year, Google performed 3,200 changes to their system, including features and regular updates meant to keep the results relevant.  “Our search algorithms are complex math equations that rely on hundreds of variables, and last year alone, we made more than 3,200 changes to our search systems. Some of these were […]

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B2B Lead Generation Hiring for SEO

How do we determine an Expert?

A B2B client came to me with the problem that lead generation had slowed over the past two years. They were lead to believe this was because they are writing content for their peers, not their clients. They dedicated a lot of time and effort into market research to determine who their clients are and […]

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Hiring for SEO

Entry Level Search Marketing Job: Larkin SEO

Job Description Join a growing white label seo company, with a global presence. Larkin SEO is expanding and we have an opening for an Entry Level search marketing team member. 

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keyword research

What to do with Keyword Research

You have sunk a lot of hours into seeking to understand (and forecast) how your audience searches for information online and how they use that to make buying decisions. After you have finished researching keywords, what do you do with all of your hard work? The next step is to optimize your main navigation pages […]

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Uncategorized

How to Know Ads Are Using the Best Call-to-Action?

Ensure call-to-actions in your Ads are relevant to what users are searching currently by tracking the page traffic to top “money pages” – aka the page that makes you money. Looking at all page traffic (not just landing page traffic) will show you the patterns in what action people are looking to complete on your […]

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Uncategorized

Google Site Kit WordPress Plugin Preview

There are 2,340 Google Analytics plugins available for WordPress. It is surprising that it has taken so long for Google to release their own WordPress SEO plugin.  Site Kit by Google opened to beta testers in June of 2019. It is a free, open-source plugin providing valuable data analytics for WordPress site owners.

Outsourcing SEO

SEO is important. You know you should be focusing at least some of your attention on optimizing for search engines. But – it’s complex, time consuming, and requires patience to see results. For a professional digital marketing agency (inbound marketing, affiliate marketing or paid search) your most valuable resource is time.  To add more of […]

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content marketing seo strategies

Google Featured Snippets: SEO Best Practices for Inbound Marketing

When it comes to creating inbound marketing content what are some SEO best practices?