Every business can benefit from a local seo strategy. Attract new visitors, grow online sales, get the phones ringing and keep customers coming back.
Want to talk to an seo expert about a local campaign?
What is Local SEO?
Local SEO (Search Engine Optimization) is an incredibly effective way to market your local business online. It showcases products and services to local customers at the exact time they’re looking for it online. This is achieved through a variety of technical seo and inbound marketing strategies.
What are Local SERPs?
What local businesses need most is visibility on what is known as the ‘local pack’ or ‘3-pack’. This is the block of three business listings that appear below the map in the search engine results page.
What is Google My Business?
Google My Business has changed names a handful of times, you may know it as Google Local, Google+ Local. As the name suggests, Google My Business (GMB) is your business profile on Google. You can find out how to add or claim your Google My Business listing here.
It feeds information to a variety of places, including Google Maps search results, but the most familiar appearance will likely be when it’s in the top right (or top on mobile) of a branded search for your business, as a knowledge graph card.
A big part of local SEO is making your GMB profile as up-to-date and accurate as possible, so that it has a higher chance of appearing in the local pack. Although it’s incredibly powerful, Google My Business is just one example of what’s known as a ‘citation’.
What are Citations?
A citation, or directory listing, is any place your business’ NAPW (Name, Address, Phone number, Website URL) information appears online, typically in an online directory or business listings website.
Setting up accurate citations for your local business isn’t just important, it’s key. Research shows that if citations not regularly updated and cleaned up, there can be serious consequences. 68% of consumers say they would stop using a local business if they found incorrect information in local directories.
What are local SEO services?
Local SEO can take a lot of time and effort to get right. Larkin SEO focuses on the three pillars to local SEO: proximity, relevance and prominence, Unlike traditional advertising you reach potential customers when they need you — not when they don’t. This makes Local SEO both efficient and cost-effective.