For the majority of the last decade, millennials lagged behind previous generations. Plagued by student loan debt, stagnant wages and poor job prospects in the wake of the 2008 Great Recession. As this generation takes its place at the center of the U.S. economy, it is critical that advertisers and business owners understand why millennials […]
Search marketers rely heavily on Google Keyword Planner for keyword research.
Keyword Planner is not intended to tell us organic search volume.
Most search marketers rely on Google AdWords data. Either in Keyword Planner or by using a keyword research tool that uses Keyword Planner data. Is it really the best source we’ve got?
You have sunk a lot of hours into seeking to understand (and forecast) how your audience searches for information online and how they use that to make buying decisions. After you have finished researching keywords, what do you do with all of your hard work? The next step is to optimize your main navigation pages […]
What is keyword research? I prefer to think of keyword research, as audience research. It is the process of seeking to understand (and forecast) how your audience seeks out information online and how they use that to make buying decisions.