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content marketing How To seo strategies

How to Measure ROI of Content Marketing

Marketing managers often do not hit their target ROIs because their focus lies elsewhere. Generally speaking, it is because they are stuck optimizing for vanity metrics: keyword rank, impressions, click through rate, cost per lead. Hard truth, these metrics don’t really matter. A #1 position or 100% click through rate does not really matter. What […]

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content marketing How To seo strategies

Best Site Architecture for Search Engine Optimization

In a Google Webmaster Hangout John Mueller answered a question regarding best site architecture. For those who may not know, John Mueller is a webmaster trends analyst / developer advocate at Google, connecting the internal search engineering teams with the “real” world outside of Google.  You can find him on Twitter, YouTube and Reddit reaching […]

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content marketing How To seo strategies

Content Strategy using Conversion Probability Cohorts

Content strategies should not start with search volume metrics or competitor research. Ugly truth, SEO professionals know that search volume metrics are not accurate. Yep, pretty crazy right?  Have you ever looked at a day-by-day chart of a keyword’s position?  Many factors come into play, including organic impression share. Popular search volume tools, used by […]

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How To seo strategies

Measure SEO Success with Google Data Studio

Your company will naturally feel and see the results of a well-designed SEO campaign through the increase in leads and social chatter. Being able to quantify that feeling into visually compelling data instills trust and allows for greater flexibility with future campaigns. Here’s how to measure SEO success with Google Data Studio. Define Success There […]

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Google Tag Manager How To

Tracking Form Submissions with GTM

This is a Google Tag Manager option for tracking form submissions that redirect users to a catchall thank you page, where the URL does not change.