Search Marketing

Search marketing does not end when a browser window closes.

The buyer’s journey spans every part of their experience with your brand; from search results to advertisements, emails and podcasts. 

Data analytics helps to understand what channels to use, when to use them, and who to target.

Because when you tell the consumer what they need to hear, from the sources they need to hear it, you become the trusted authority.

– Kayle Larkin

Having a deep understanding of multi-channel analytics means a cohesive brand message across mediums.

Communicating effectively across channels will ensure ROI is optimized.

Search Marketing Services

SEO & PPC

Search engine marketing is much more than keywords and search queries. 

Beyond visibility and search rankings, there is user intention and brand recognition.

You need a strategy that prioritize continuous, sustainable improvement.

In addition to search engine optimization, focus on solving conversion rate problems.

This is beyond the color of a button and A/B testing. CVO is finding the right opportunities, strategically placing Ads and on-page adjustments that increase buyer confidence. 

Above all you need a real partner who helps improve your team AND strategies that provide immediate value without sacrificing design, structure, or quality of content.

SEO Services

  • Benchmarking
  • Consulting
  • Website Migration Support
  • Content Marketing Strategy

PPC Services

  • Advertising Optimization
  • Microsoft Ads Advertising
  • Google Ads Advertising
  • Search Engine Optimization

Content Strategy

If you’re generating a lot of content and it’s not moving the needle you need an analyst.

A good content strategy will connect your audience, brand message, and marketing channels in a way that increases revenue. 

A good content strategist will bring together Google Analytics, SEO knowledge and brand messaging to create a solution that connects your highest performing audience with information that matters to them.

Content Services

  • Content Evaluation 
  • SEO Assessment
  • Internal Linking Structure
  • User Audiences and Segmentation
  • Content Development

Contact Larkin SEO to Begin.