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content marketing How To seo strategies

How to Measure ROI of Content Marketing

Marketing managers often do not hit their target ROIs because their focus lies elsewhere. Generally speaking, it is because they are stuck optimizing for vanity metrics: keyword rank, impressions, click through rate, cost per lead. Hard truth, these metrics don’t really matter. A #1 position or 100% click through rate does not really matter. What […]

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content marketing How To seo strategies

Best Site Architecture for Search Engine Optimization

In a Google Webmaster Hangout John Mueller answered a question regarding best site architecture. For those who may not know, John Mueller is a webmaster trends analyst / developer advocate at Google, connecting the internal search engineering teams with the “real” world outside of Google.  You can find him on Twitter, YouTube and Reddit reaching […]

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content marketing How To seo strategies

Content Strategy using Conversion Probability Cohorts

Content strategies should not start with search volume metrics or competitor research. Ugly truth, SEO professionals know that search volume metrics are not accurate. Yep, pretty crazy right?  Have you ever looked at a day-by-day chart of a keyword’s position?  Many factors come into play, including organic impression share. Popular search volume tools, used by […]

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content marketing seo strategies

SEO Content Creation: Writing Blogs that Rank

Current search engine marketing strategies see an increased focus on quality content and an enhanced user experience.  Because organic search continues to be a leading source of traffic; a large part of providing user-friendly content means content that is easy to find. Creating a challenging task of how to satisfy what search engines need and […]

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content marketing seo strategies

Google Featured Snippets: SEO Best Practices for Inbound Marketing

When it comes to creating inbound marketing content what are some SEO best practices?