Marketing managers often do not hit their target ROIs because their focus lies elsewhere. Generally speaking, it is because they are stuck optimizing for vanity metrics: keyword rank, impressions, click through rate, cost per lead. Hard truth, these metrics don’t really matter. A #1 position or 100% click through rate does not really matter. What […]
Category: content marketing
In a Google Webmaster Hangout John Mueller answered a question regarding best site architecture. For those who may not know, John Mueller is a webmaster trends analyst / developer advocate at Google, connecting the internal search engineering teams with the “real” world outside of Google. You can find him on Twitter, YouTube and Reddit reaching […]
Content strategies should not start with search volume metrics or competitor research. Ugly truth, SEO professionals know that search volume metrics are not accurate. Yep, pretty crazy right? Have you ever looked at a day-by-day chart of a keyword’s position? Many factors come into play, including organic impression share. Popular search volume tools, used by […]
Current search engine marketing strategies see an increased focus on quality content and an enhanced user experience. Because organic search continues to be a leading source of traffic; a large part of providing user-friendly content means content that is easy to find. Creating a challenging task of how to satisfy what search engines need and […]
When it comes to creating inbound marketing content what are some SEO best practices?