Search Engine Optimization Strategies – 2018
When optimizing your website to increase conversions, it helps to have an SEO checklist to follow in order to get the most out of your time and effort. Try these SEO Strategies to help increase your search engine rankings for targeted keywords. Or, for a custom digital marketing strategy, call (312) 493-6840.
Before we dive into the checklist you have to pay attention to Mobile. Mobile is the most important factor. Searches on mobile devices have far surpassed desktop searches. Your website has to be not only be “mobile-friendly” but fully mobile-responsive. Build your website for mobile first, desktop second. Yes, mobile first, desktop second.
1. Initial Set Up & Benchmarking
Do Not Skip This Step – Making decisions without data is a surefire way to lose the SEO game.
Define your key metrics, these are what make or break a business. Nailing down a reference point before you start optimizing your website is crucial for monitoring improvement.
Calculate these metrics every month, and you’ll know whether or not your efforts are paying off.
If they aren’t, maybe the keywords you’re focusing on are too competitive or your site structure & on page SEO needs work.
2. Target Keywords
Select target keywords in line with what your ideal clients are searching for—keywords that you actually have a chance to rank for. These chosen keywords or key-phrases will be the centerpieces of your content; they will be used to provide answers to your visitors’ questions as well as to position you as an authority who can help them if they need even more.
Having captured potential customers’ interest, your biggest priority is to continually reinforce the connection between them and your company. Content marketing has an especially long-lasting effect as high-quality content entices users to continue reading, clicking and exploring. A website that has been properly outfitted with good content can potentially generate traffic over the course of months or even years. In addition, Google rewards websites that feature good content with improved rankings in search results.
An important aspect of SEO is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, they still can not see and understand a web page the same way a human can. On-page SEO helps search engines like Google and Bing figure out what each page is about, and how it may be useful for users.
Meta tags in particular are important in increasing user click-through rates. These short paragraphs are your company’s opportunity to advertise content to searchers and let them know exactly what the given page has with regard to what they’re looking for.
Example of MetaData in Action:
5. Link Building
Building links is a very manual process, but it can not be neglected. Links do not build themselves unless you have truly epic content, which–let’s face it–only happens once in awhile.
Create a spreadsheet for any opportunities you’d like to explore while you begin to acquire relevant backlinks for your content. View your competitors backlinks, use Google search and social media to find influencers in your niche or industry that you can create relationships with. Leverage their networks to increase your reach and grow your audience.
Bonus: PPC – Adwords
Now that paid search ads are taking up more organic real estate, the local 3-pack is getting pushed down – and this pushes the organic results further down the screen. We are already seeing NO organic listings appear above the fold. If brands really want to get the most out of search, they’ll need to create an integrated organic and paid search strategy with focus on top rankings and paid ads to maintain visibility and be in front of their target audiences.
Digital marketing and search engine optimization covers a vast landscape of opportunities to place your company in front of your target audience. The above are a sample of what you should already be doing. Google and other search engines continuously advance and improve upon practices to deliver the best results to end users.