Paid Search Marketing – Search. Display.
Paid search marketing, pay-per-click, or PPC can be summarized simply: you bid for ad placement in a search engine’s sponsored listings for keywords related to your business, then you pay the search engine a small fee for each click. In other words, when your advertising is working.
Attract new website visitors, grow online sales, get the phones ringing and keep customers coming back. You set your own budget, so cost depends on what you are trying to accomplish with your advertising. Consult a Google Certified Adwords expert, call (312) 493-6840.
Search Advertising – Be Found Online
Search advertising is a type of of paid advertising that gets your business found on search engines. Search advertising is a great way to compete in the online space and directly target users in your area who are searching for your product or service.
Display Advertising – Grow Brand Awareness
Display advertising is a type of paid search marketing that displays an image or video to your target audience whenever they are surfing online, browsing Facebook, reading blog sites, or playing games.
How Does Paid Search Marketing Work?
Ads are subject to what is known as an Ad Auction, an entirely automated process that Google, Facebook and other major search engines use to determine the relevance and validity of Ads. Advertisers cannot simply pay more to ensure that their ads appear more prominently than their competitor’s ads.
Pay-Per-Click Advertising: Ad Auction
The Ad Auction is a bidding system. Advertisers bid on a search query they want to “trigger,” or display, their ads. These search queries are known as keywords. A ppc expert analyzes data showing keyword search volume and keyword competitiveness to help you find the best keywords to target. Continuously monitoring the campaign: adjusting bids and keywords to result in the highest possible conversion rate for the lowest possible cost per click.
Consult a Google Certified Adwords Expert
Attract new website visitors, grow online sales, get the phones ringing and keep customers coming back. Consult a Google Certified Adwords expert, call (312) 493-6840 or complete the form below.